FREQUENTLY ASKED QUESTIONS

Cannabidiol (CBD) is one of over a hundred chemical compounds known as cannabinoids that are found naturally in the hemp plant. This compound is extracted from the plant and may be used towards medical treatments and added in cosmetic applications. It is known for its anti-inflammatory, regenerative, and anti-aging properties. As a first line of defense skin is exposed to the elements which can lead to dullness, dryness, itching and aging, and CBD can play a supportive role in caring for one’s skin. (1, 6)

CBD can help the skin in several ways, such as:

- Reducing skin inflammation, which can cause redness. - CBD exerts potent antioxidant properties. It reduces free radicals in the skin that can lead to damage. This results in an overall improvement in the skin’s appearance (1, 2) - CBD also promotes natural skin moisturization for sustained softness and protection against dryness. (3) - CBD promotes the reduction of moisture evaporation in the skin, thus retaining hydration in the outer layers. (4) - CBD encourages natural skin protection and conditioning. It can help to reduce the itchy, flaky and reddened skin. (8)

CBD is a non-psychoactive cannabinoid, which means that it does not cause psychoactive effects or “high” feelings. (7)

Research suggests that CBD may help regulate oil production within our skin. CBD also provides anti-inflammatory effects, which helps manage the redness and irritation commonly associated with blemish-prone skin. (8)

When CBD is applied to dry, flaky skin, studies have shown that its conditioning and protective properties help reduce itching, scaling, swelling, and redness. (10)

CBD has many anti-aging properties including anti-inflammatory, antioxidizing, and moisturizing effects that can reduce the appearance of wrinkles and fine lines. CBD also reduces the effects of free radicals and helps to ultimately delay photoaging. (9)

There are currently no reported allergic reactions to CBD.

Yes, CBD products may enhance daily skin routines by working to help control oil production, reduce inflammation, and promote cellular rejuvenation. (9,10)

The Pura Earth line is created by Avicanna, a global leader in biopharmaceutical cannabinoid research, utilizing a strict scientific approach to the development of cannabinoid-based products.

Pura Earth applies the power of CBD from organic hemp and is dedicated to environmental preservation. We cultivate sun-grown organic hemp, promoting a living soil, allowing the plants to grow healthily, in the foothills of the Sierra Nevada region of Colombia under sustainable and responsible conditions.

Completely natural. At Pura Earth, we cultivate in accordance with Good Agricultural and Collection Practices (GACP). Our hemp is sun-grown, natural, free of herbicides, pesticides and other harmful chemicals. Our sustainable operations maintain a living soil system as well as the integrity of the ecosystem.

Avicanna products are manufactured to meet pharmaceutical standards under Good Manufacturing Practices (GMP)- guidelines which provide minimum requirements that a manufacturer must meet to assure that their products are consistently high in quality to minimize the risks involved.

Pura Earth products are currently sold exclusively in Colombia but will be available in other areas of the world soon! Check our store locator to stay tuned on where you can find them!

If you are concerned about product compatibility with your skin, conduct a patch test on a small surface area of your skin. Do not use on open wounds, or if you are allergic to any of the listed ingredients.

Do not use this product while pregnant or breastfeeding. For more information, consult your doctor.